OurStory.

Someone we know got three identical gifts at their birthday.

Three. The same one. From three different people who all guessed.

That is not a gifting problem. That is a communication problem. And it has a simple fix.

We built Pickabuuu because India celebrates more than anyone — and deserves a better way to gift.

Birthdays, weddings, baby showers, housewarmings, namings, Diwali, graduations. The calendar never stops. Neither does the generosity. But generosity without direction ends up in the back of a wardrobe with the tags still on.

The Western registries exist. They work for one occasion, in one country, for one kind of shopping.

India needed something different. WhatsApp-first. Every occasion. Any product from anywhere on the internet. Private by default. Built for the way we actually celebrate.

So we built it.

Pickabuuu lets you create a wishlist for any event, share it with one link, and receive exactly what you wanted — while your gifters finally feel confident they got it right.

Everybody wins. The way it should have always worked.